Formula to be highest rated SuperBowl Spot Ever (TM)

1 part monkey (X)
1 part hand-held product (Y) (beer, chip, etc.)
1 mid-twenties to late thirties man (Z) (prefer dumpy looking, clueless stare)

Place all three elements in mundane place (office, food court, gas station parking lot)

Situation: Have X try to get Y from Z.

Key Variables:
crotch brutalization of Z (X or Y)
flatulence (X)

Make it rain, USA TODAY, make it rain.

Nerds be gettin feisty

Masked man sticks up convenience store with a Klingon sword

Posted by Cory Doctorow, February 4, 2009 10:43 AM | permalink

A masked man armed with a Klingon Batleth robbed a 7-11, then tried it again at another convenience store, where the clerks laughed him out of the room.

The first robbery was reported at 1:50 a.m., at 145 N Spruce St. The clerk told police a white man in his 20s, wearing a black mask, black jacket, and blue jeans, entered the store with a weapon the clerk recognized from the Star Trek TV series.

The robber demanded money and left with an undisclosed amount.

A half hour later, police received a call from a 7-Eleven at 2407 N. Union Blvd., where a man matching the previous description entered the store with a similar weapon. He also demanded money from the store clerk. The clerk refused and the robber "transported" himself out of the store on foot.

Both clerks described the weapon as a Star Trek Klingon-type sword, called a "Batleth."

Masked Man Robs Convenience Stores With Klingon Sword: Clerks Recognize Sword As Batleth

I want to read this

After The City, This (is how we live), gives an important insider view into the real world of real estate development in Southern California. Using the structure of a screenplay to tell the story, architect Tom Marble takes the reader inside the minds of the people on both sides of the development conflict – those seeing land as a commodity for profit, and those who see it as a valued resource for all to enjoy. Having spent time negotiating on both sides of the conference table, Marble goes beyond the usual debates over New Urbanism vs. Sprawl vs. Whatever-The-Next-Thing-Is to share his unique perspective, shedding light on the goals and motivations of all parties embroiled in defining how we live in a post-urban, consumer-driven economy.