Wednesday, February 04, 2009

Formula to be highest rated SuperBowl Spot Ever (TM)

1 part monkey (X)
1 part hand-held product (Y) (beer, chip, etc.)
1 mid-twenties to late thirties man (Z) (prefer dumpy looking, clueless stare)

Place all three elements in mundane place (office, food court, gas station parking lot)

Situation: Have X try to get Y from Z.

Key Variables:
crotch brutalization of Z (X or Y)
flatulence (X)

Make it rain, USA TODAY, make it rain.

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