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Friday, May 11, 2007
Rituals
This article is good.
BBDO, in contrast, came up with five that occur every day in every part of the world: "preparing for battle" (the morning ritual), "feasting" (reconnecting with your tribe over food), "sexing up" (primping), "returning to camp" (leaving the work place), and "protecting yourself for the future" (the ritual before bed).
About 41% of Chinese respondents said they schedule sex, for example, while only 3% of Russians do—and 7% of Americans.
http://www.businessweek.com/bwdaily/dnflash/content/may2007/db20070510_522420.htm
BBDO, in contrast, came up with five that occur every day in every part of the world: "preparing for battle" (the morning ritual), "feasting" (reconnecting with your tribe over food), "sexing up" (primping), "returning to camp" (leaving the work place), and "protecting yourself for the future" (the ritual before bed).
About 41% of Chinese respondents said they schedule sex, for example, while only 3% of Russians do—and 7% of Americans.
http://www.businessweek.com/bwdaily/dnflash/content/may2007/db20070510_522420.htm
Meanwhile....
According to Fast Company jobs that will become extinct by 2016 include bloggers, ad creatives, auto mechanics, US high-tech jobs and Indian call centre operators.
Indian calls centre operators have the same relevance level as ad creatives.
Happy Friday.
Indian calls centre operators have the same relevance level as ad creatives.
Happy Friday.
Thursday, May 10, 2007
Ford turns luxury cars into Fords.
First Ford acquires Jaguar and turns their X-type into a glorified Mercury.
Then they acquire Land Rover whose new LR2 looks like an Explorer.
What gives?
Wednesday, May 09, 2007
Monday, May 07, 2007
New Dance
3RD FLO (formely Heizman Boyz) - Do The Heisman On That...
As the Adcenter '06 Hip Hop Culture guru, here is a new dance that will be big this summer. It's so new, the music video isn't even out yet. It's not even being played on the radio either. But, like always, you'll be in the know. Learn the dance and bust it out. You'll be cool because you'll know how to do the Heisman.
This kind of reminds me of that NY Times article about cumulative advantage.
The reason is that when people tend to like what other people like, differences in popularity are subject to what is called “cumulative advantage,” or the “rich get richer” effect. This means that if one object happens to be slightly more popular than another at just the right point, it will tend to become more popular still.
This youtube video has over a million hits. Why? Who knows but's it a great example of bypassing mainstream and becoming mainstream. Similar to the long tail theory. Kind of like the hip-hop version of the Arctic Monkeys. Mark my words, they will be big this summer if not this year.
You heard it hear first.
As the Adcenter '06 Hip Hop Culture guru, here is a new dance that will be big this summer. It's so new, the music video isn't even out yet. It's not even being played on the radio either. But, like always, you'll be in the know. Learn the dance and bust it out. You'll be cool because you'll know how to do the Heisman.
This kind of reminds me of that NY Times article about cumulative advantage.
The reason is that when people tend to like what other people like, differences in popularity are subject to what is called “cumulative advantage,” or the “rich get richer” effect. This means that if one object happens to be slightly more popular than another at just the right point, it will tend to become more popular still.
This youtube video has over a million hits. Why? Who knows but's it a great example of bypassing mainstream and becoming mainstream. Similar to the long tail theory. Kind of like the hip-hop version of the Arctic Monkeys. Mark my words, they will be big this summer if not this year.
You heard it hear first.
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