It's finally getting warmer here.

The wife: It drips a lot of oil, doesn't it?

Capt R: All diesels do that.

Martin Short: All diesels do that, honey.

Capt R: Diesels love oil like a sailor loves rum.

Martin Short: Yes! Why is that, Captain Ron?

Capt R: Nobody knows.

Why Fenke loves Planning...

Update: I was driving home today and realized that some people may not know Mark Fenske. So, I've pasted a picture of his Adcenter bio at the bottom of the post.

About 70 students showed up to Mark Fenske's session this afternoon. I was impressed with the amount of people who attended from all tracks. I tried to take as many notes as possible. Please take into account that I missed some parts, but I was able to scribble all of his major points. He used the Elmo for his presentation.

My Love of Planning

What I Like:
1. Planners don't try to make an ad out of everything.
People don't like ads.
Planners possess a natural curiosity, which seeks the core of every new thing, which looks and appraises each product, each subject as if it could move what they must believe.

2. Planners converse
Argument is a means to wisdom

3. Planners tell the truth
...The most fertile ground is away from the doctrine. That land is all trampled in peoples minds.

4. Planners are schlubs
Planners don't try to be better than the rest of us. Real people don't live in NY, go to clubs, stay at La Mondraine, or drink $100 bottles of wine

5. Planners cry
Feelings are first. Feelings trump. If you ever want to win an argument, feel something.

6. Planners are ad people
"I'm not a planner." John Steele

Planners are good writers. ("I've met two that write better than me," Mark Fenske)
Planners know the game.


Read the rest here...

http://dalynnf.blogspot.com/2007/04/school-4.html

The Eyewear Company

I think we got a B on this project...

http://adverlab.blogspot.com/2007/04/polaroid-and-word-of-mouth.html



My friend Rekha told me about this optical shop up at Harvard Square called Eye Q Optical. They recognize that choosing the right frames can be a difficult job. They do a smart thing. They take a Polaroid snapshot of you with the glasses on so that you can show it to your friends and see what they think. Word of mouth by design.

boring, work-related question...

does anybody know of any focus group facilities in oklahoma city?

doesn't matter if you've used them or not. i've got nothing...

Look at this happy chap!

Enlighten me.

Maybe I'm just old, or maybe I'm just distracted by all of the new vocabulary words with the root "twitter," but I seriously don't understand the appeal of this. For me it seems like wasted time that I could've actually just called, IMed, or texted a friend to tell them about an atrociously awesome quote from ANTM. And if you don't know what that even means, then why would you want to be notified of it when I actually did twitter it?

At first I thought I was just missing something, but Kate assured me that I wasn't alone in this confusion.

It has 100,000 participants, which I realize isn't a lot in the grand scheme, but it's still enough that it's weird.

read the Twitter link

Seriously? Luggage tag day?

Went to a Mets game this Saturday. Super day. Sun was out, Mets won!

But you know how you go to games and sometimes they have free t-shirt day, or bat day, or hat day or something, when everybody gets something free.

Well, Saturday was free luggage tag day. I'm serious. Luggage tag day... what a crock!

The good times as they once were, the good times as they will be again