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Joshua Brandau named acting media director
Brandau previously worked as Media Supervisor at Fallon Worldwide were he served as Media Supervisor on Global Holiday Inn Express, Bravo TV and USA Network. Prior to Fallon, he served as the first Communication Alchemist at Venables Bell & Partners on Audi, HBO and Barclays, among others.
Brandau, who joined Pereira & O’Dell’s strategy group in May 2009, oversees all mediums of purchase with an expertise in partnership negotiations. His charter is to create and execute groundbreaking media opportunities that leverage the strengths of the agency’s buying partners as they relate to the agencies varied brands. In this newly-created position, Brandau will report to Scott Kraft, Chief Strategy Officer at Pereira & O’Dell. Buying partners of the agency include Carat and Palisades Media.
“The merging of creative and media is a given. The future lies in the inherent metrics built into many of the new mediums coming out today. Essentially, data is pushing our understanding of how far we can take things creatively instead of reigning it in and that’s a pretty rad place to be”, Brandau commented.
“Joshua has proven to be one of the true innovators in media. He combines his uniquely creative thinking with factual analysis to connect brands with customers and goes to great lengths to ensure that we evaluate and integrate our media partners with the appropriate client,” said Kraft.
