Absolut New Orleans

This just makes me happy... Good job Naughton...

Disney Launching 2 Colognes For Pre-Teen Latin Boys

Does anyone think that 4 years old is too young to wear cologne?
Article starts out like this:

Smells Like Profit: Disney Eyes Pre-Teen Fragrance Market

NEW YORK -- Forget the smell of sweat, grass and dirt. Disney Consumer Products wants young boys smelling their best. Disney is rolling out Pirates of the Caribbean- and Buzz Lightyear-branded fragrances targeting boys ages 4-11 in Latin communities. The products, which will retail between $9.95 and $19.95, will reach retail shelves by September in time for the holiday season. "Our strategy is to go after the Hispanic population in the U.S," said Johanna Mooney, director of food, health and beauty at Disney Consumer Products, Burbank, Calif. "The market is driven by gift-giving, so we will target moms and grandmothers—the primary gift-givers." ..."I think it's a fabulous idea by Disney," she said. "The products will sell well. U.S. males are slower to get into the men's fragrance arena than European, Latin and South American men. There is an untapped market with huge potential here." - Rochelle Bloom, president of the Fragrance Foundation, New York.

Read the article here.