Seeing something that couldn't be interpreted quickly was really powerful because people wanted to get to the bottom of it.
The idea that people become lazy and sleepwalk through life, they need things that give them renewed perspective.
I want to demystify the tools, say go out and rock it. That comes from the DYI culture.
These companies are more or less able to understand consumer psychology...the average person doesn't realize how effective (advertising) and insidious it is. I want to make the individual feel like they have the power to have a two way dialogue.
Over time things that are first seen as dangerous can become familiar to where it becomes comforting...a danger in my work, making it so familiar its comforting. repetition works.
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A few highlights:
Seeing something that couldn't be interpreted quickly was really powerful because people wanted to get to the bottom of it.
The idea that people become lazy and sleepwalk through life, they need things that give them renewed perspective.
I want to demystify the tools, say go out and rock it. That comes from the DYI culture.
These companies are more or less able to understand consumer psychology...the average person doesn't realize how effective (advertising) and insidious it is. I want to make the individual feel like they have the power to have a two way dialogue.
Over time things that are first seen as dangerous can become familiar to where it becomes comforting...a danger in my work, making it so familiar its comforting.
repetition works.
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