Urban Hustler

http://promomagazine.com/research/other/urban_hustlers_emerge_study_060607/index.html

The group, rooted in hip-hop and street culture, is really defined more by psychographic standards than by their demographics. The segment “transcends race, ethnicity and geography,” Pettigrew said. “The mentality is their starting point is irrelevant.”

Urban Hustlers have a particular affinity for a range of products, including cars, high-end apparel and shoes, entertainment, cell phones and technology. They place a high premium on fashion and lifestyle and frequently use social networking sites to find and share information. And with an estimated $90 billion in spending power, that’s an important point for marketers.