Why Fenke loves Planning...

Update: I was driving home today and realized that some people may not know Mark Fenske. So, I've pasted a picture of his Adcenter bio at the bottom of the post.

About 70 students showed up to Mark Fenske's session this afternoon. I was impressed with the amount of people who attended from all tracks. I tried to take as many notes as possible. Please take into account that I missed some parts, but I was able to scribble all of his major points. He used the Elmo for his presentation.

My Love of Planning

What I Like:
1. Planners don't try to make an ad out of everything.
People don't like ads.
Planners possess a natural curiosity, which seeks the core of every new thing, which looks and appraises each product, each subject as if it could move what they must believe.

2. Planners converse
Argument is a means to wisdom

3. Planners tell the truth
...The most fertile ground is away from the doctrine. That land is all trampled in peoples minds.

4. Planners are schlubs
Planners don't try to be better than the rest of us. Real people don't live in NY, go to clubs, stay at La Mondraine, or drink $100 bottles of wine

5. Planners cry
Feelings are first. Feelings trump. If you ever want to win an argument, feel something.

6. Planners are ad people
"I'm not a planner." John Steele

Planners are good writers. ("I've met two that write better than me," Mark Fenske)
Planners know the game.


Read the rest here...

http://dalynnf.blogspot.com/2007/04/school-4.html